Introduction
Foundations
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Intro To Foundations
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The Real Reasons Why You Should Learn Fb Ads (3:38)
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Who Is Fb Ads For (And Who Isn’t It For) (4:34)
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How Does Fb Ads Work Behind The Scenes (4:42)
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Key Fb Advertising Mindsets (4:19)
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Understanding Marketing Funnel And Traffic Temperature (3:26)
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Intro To The Business Manager, Fan Page, And Ad Account (2:28)
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Setting Up Your Business Manager, Fan Page, And Ad Account (5:14)
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Quick Walkthrough Of Business Manager, Ads Manager, And Campaign Structure (5:53)
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Introduction To The Facebook Pixel And Standard Events (1:47)
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“Facebook Proofing” Your Landing Pages and Funnels
Core Training
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Designing Your Winning Ad Strategy (6:47)
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Introducing The Fb Ads Master Excel Doc (0:53)
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Setting Up Your Pixel And Tracking (13:32)
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Getting Your Numbers Right Before Launch (KPIs, Budgets, PL Number) (10:44)
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Audience Selection Protocol (8:00)
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Audience Selection Walkthrough (Custom Audiences And LLAs) (8:54)
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Creating Audiences With Facebook’s Default Targeting Options (29:46)
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What To Do If Your Interests Don’t Show Up In Facebook’s Default Targeting Options - Advanced Strategies (5:04)
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Your Turn - Create Your TOF Audiences
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Your Turn - Create Your BOF Audiences (6:34)
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Introduction To Ad Creation (1:15)
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How To Write Copy For Your Ads (6:13)
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Creating Effective Images And Videos For Your Ads (7:40)
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Building A Swipe File - The Easiest Way To Come Up With Ad Ideas (1:55)
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Your Turn - Create Your TOF and BOF Ads (2:57)
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Launching Your Campaigns In Ads Manager - Introduction (0:48)
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Launching Your TOF Campaigns (23:51)
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Launching Your BOF Campaigns (4:43)
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Customizing Your Reporting Columns Post Launch (7:51)
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How To Watch, Troubleshoot, And Manage Your Ads Post Launch (15:19)
