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The Black Box Blueprint
Introduction
The Facebook Ads Dilemma
The Other Side Of The Matrix
Foundations
Intro To Foundations
The Real Reasons Why You Should Learn Fb Ads (3:38)
Who Is Fb Ads For (And Who Isn’t It For) (4:34)
How Does Fb Ads Work Behind The Scenes (4:42)
Key Fb Advertising Mindsets (4:19)
Understanding Marketing Funnel And Traffic Temperature (3:26)
Intro To The Business Manager, Fan Page, And Ad Account (2:28)
Setting Up Your Business Manager, Fan Page, And Ad Account (5:14)
Quick Walkthrough Of Business Manager, Ads Manager, And Campaign Structure (5:53)
Introduction To The Facebook Pixel And Standard Events (1:47)
“Facebook Proofing” Your Landing Pages and Funnels
Core Training
Designing Your Winning Ad Strategy (6:47)
Introducing The Fb Ads Master Excel Doc (0:53)
Setting Up Your Pixel And Tracking (13:32)
Getting Your Numbers Right Before Launch (KPIs, Budgets, PL Number) (10:44)
Audience Selection Protocol (8:00)
Audience Selection Walkthrough (Custom Audiences And LLAs) (8:54)
Creating Audiences With Facebook’s Default Targeting Options (29:46)
What To Do If Your Interests Don’t Show Up In Facebook’s Default Targeting Options - Advanced Strategies (5:04)
Your Turn - Create Your TOF Audiences
Your Turn - Create Your BOF Audiences (6:34)
Introduction To Ad Creation (1:15)
How To Write Copy For Your Ads (6:13)
Creating Effective Images And Videos For Your Ads (7:40)
Building A Swipe File - The Easiest Way To Come Up With Ad Ideas (1:55)
Your Turn - Create Your TOF and BOF Ads (2:57)
Launching Your Campaigns In Ads Manager - Introduction (0:48)
Launching Your TOF Campaigns (23:51)
Launching Your BOF Campaigns (4:43)
Customizing Your Reporting Columns Post Launch (7:51)
How To Watch, Troubleshoot, And Manage Your Ads Post Launch (15:19)
The Facebook Ads Dilemma
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