The Black Box Blueprint
How To Design, Launch, And Run The Most Profitable Fb Ads Strategy For Your Business
The Facebook ads platform is one of the most sophisticated, advanced advertising platforms ever created…and when you learn how to use it right, you become a dangerous force in your marketplace. But there’s a problem: using it right.
Running Facebook ads can be confusing as hell. Never mind understanding all the marketing principles needed to create effective paid ads of any kind... the facebook ads platform itself is super complex.
It's a "black box" - Time to crack it. This training will take you step by step process through designing, launching, and running the most profitable Facebook ads strategy for your business.
Your Instructor
Founders, High Converting Ads
- Over 6 years of online marketing experience.
- Generated millions in sales online to date.
- Started an online business in college, grew it to $30K/mo before graduation.
- Took that dorm room business to over $100K/mo shortly after graduation and over 7 figures before successfully selling it.
- Along the way we’ve done copywriting, marketing and advertising consulting for many well known brands in the coaching, consulting, and info-product space including Yanik Silver’s Underground Online Seminar, EbenPagan Training, Real Social Dynamics, and more.
- DigitalMarketer Certified (Paid Acquisition, Customer Value Optimization, E-commerce)
Course Curriculum
Introduction
Available in
days
days
after you enroll
Foundations
Available in
days
days
after you enroll
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StartIntro To Foundations
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StartThe Real Reasons Why You Should Learn Fb Ads (3:38)
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StartWho Is Fb Ads For (And Who Isn’t It For) (4:34)
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StartHow Does Fb Ads Work Behind The Scenes (4:42)
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StartKey Fb Advertising Mindsets (4:19)
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StartUnderstanding Marketing Funnel And Traffic Temperature (3:26)
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StartIntro To The Business Manager, Fan Page, And Ad Account (2:28)
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StartSetting Up Your Business Manager, Fan Page, And Ad Account (5:14)
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StartQuick Walkthrough Of Business Manager, Ads Manager, And Campaign Structure (5:53)
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StartIntroduction To The Facebook Pixel And Standard Events (1:47)
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Start“Facebook Proofing” Your Landing Pages and Funnels
Core Training
Available in
days
days
after you enroll
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StartDesigning Your Winning Ad Strategy (6:47)
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StartIntroducing The Fb Ads Master Excel Doc (0:53)
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StartSetting Up Your Pixel And Tracking (13:32)
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StartGetting Your Numbers Right Before Launch (KPIs, Budgets, PL Number) (10:44)
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StartAudience Selection Protocol (8:00)
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StartAudience Selection Walkthrough (Custom Audiences And LLAs) (8:54)
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StartCreating Audiences With Facebook’s Default Targeting Options (29:46)
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StartWhat To Do If Your Interests Don’t Show Up In Facebook’s Default Targeting Options - Advanced Strategies (5:04)
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StartYour Turn - Create Your TOF Audiences
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StartYour Turn - Create Your BOF Audiences (6:34)
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StartIntroduction To Ad Creation (1:15)
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StartHow To Write Copy For Your Ads (6:13)
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StartCreating Effective Images And Videos For Your Ads (7:40)
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StartBuilding A Swipe File - The Easiest Way To Come Up With Ad Ideas (1:55)
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StartYour Turn - Create Your TOF and BOF Ads (2:57)
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StartLaunching Your Campaigns In Ads Manager - Introduction (0:48)
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StartLaunching Your TOF Campaigns (23:51)
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StartLaunching Your BOF Campaigns (4:43)
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StartCustomizing Your Reporting Columns Post Launch (7:51)
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StartHow To Watch, Troubleshoot, And Manage Your Ads Post Launch (15:19)